Creative direction and practical delivery.
An agency treatment, an editorial brief or an outline of a product launch can all begin the conversation. Share the brand context, intended audience and the role the imagery needs to play. Include any casting, art direction, makeup, hair, styling or production team already attached.
For photography, outline the number of images, layouts, crops and proposed use. For film and videography, include the treatment, delivery formats, running times and any separate versions needed. Location, schedule, budget range, usage territories and duration should be considered alongside the creative ambition.