This campaign image was produced for All Saints, reflecting a clean, brand-forward approach to commercial fashion. I work with clothing labels to create clear, usable assets for advertising, lookbooks and e-commerce where consistency, tone, and fit are critical.
I collaborate with creative teams to plan lighting, styling and delivery formats that align with campaign needs. For fashion clients, the aim is straightforward: images that read well at media sizes from billboard to mobile, hold colour accuracy, and show the garment with intent. Location or studio, the process covers pre-light, test frames, and a clear file-naming and delivery structure so assets move quickly through to design and media.
Scope: fashion campaign image production for a UK clothing brand. Deliverables included master selects for advertising and supporting cuts for digital placements.
