Guide 10 • My Workflow • Pic-Time 2.0
How I Sell My Photography Prints
The simple gallery-first workflow I would use to turn finished images into print sales.
For me, selling photography prints is not about building a huge shop with hundreds of products. It is about taking strong finished work and giving it a clean, professional route to be bought. The simpler that route is, the more likely people are to actually use it.
That is why I like a gallery-led workflow. The images stay at the centre of the experience. People view the work first, connect with it, choose favourites, then have the option to order prints directly from the same place.
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My Starting Point
I would begin with one strong collection, not an entire online shop.
The mistake a lot of photographers make is trying to build everything at once. They want a full shop, a complete catalogue, every print size, every product option and a perfect website before they start. That usually makes the process feel bigger than it needs to be.
I would start with one collection. It could be a travel series, a portrait shoot, a wedding gallery, a local project, a street photography set or a small archive of images that already feel cohesive. The goal is to make the first version live and usable, then improve it once people start interacting with it.
The Workflow I Would Use
Keep the process simple enough that you can repeat it.
01 / Curate
Choose a focused selection of images. Do not upload everything. The gallery should feel intentional.
02 / Upload
Create a clean Pic-Time gallery and organise the images in a way that feels easy to browse.
03 / Sell
Activate the print store so people can order directly from the images without emailing you first.
04 / Share
Send the gallery to clients, collectors, followers or anyone already connected to the work.
05 / Follow Up
Use reminders, offers or simple follow-up messages to bring people back to the gallery.
06 / Repeat
Once one gallery is working, use the same structure for future shoots and older archive collections.
Start With One Gallery
Use my Pic-Time referral link and enter code SIMONSONGHURST when signing up to get 2 months free. Build one gallery, activate the store and test the process with your own images.
Why I Would Not Overcomplicate It
The more steps you add, the more likely the sale disappears.
A print sale often happens in a small window of interest. Someone sees an image, likes it, imagines it printed, then either buys it or moves on. If the buying route is awkward, that moment is easy to lose.
That is why I would avoid sending people from a gallery to a separate website, then to another shop, then through a checkout that does not feel connected to the image. The sale should feel like a natural next step from viewing the work.
Pic-Time helps because the gallery and store sit together. With Pic-Time 2.0, the print shop and product presentation feel more refined, which makes the buying journey smoother and more visual.
What I Would Sell First
Start with the products people understand quickly.
Standard Prints
Simple, accessible and easy for people to understand as a first purchase.
Framed Prints
Higher value and more finished as a product, especially for wall art.
Gallery Collections
Curated groups of images from one location, shoot or visual theme.
I would avoid offering too much too soon. Too many options can slow people down. A smaller, better-curated set of products usually feels more premium and easier to buy from.
Where This Fits Into My Photography Business
Print sales work best when they sit naturally alongside the work you already create.
For a working photographer, print sales should not feel like a completely separate business. They should sit alongside client delivery, content creation, travel projects, personal work and archive images.
A client gallery can create additional orders after a shoot. A travel series can become a print collection. A street photography project can be shared as a gallery. Older work can be reintroduced through seasonal offers or curated pages.
That is the long-term value of the workflow. It gives finished images another life beyond the original shoot.
More Pic-Time Guides
Useful next steps if you want to build the full print sales system.
Try the Same Setup
Choose one shoot or collection, upload it to Pic-Time, activate the store and share it properly. Use code SIMONSONGHURST to get 2 months free.
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