Commercial photographer & filmmaker, 20+ years in the industry
I run a network of photography and creator-tool channels built to be watched years after they're published — tutorials, gear reviews and editing walkthroughs that people find while actively searching for a tool, a workflow, or a way to carry their kit.
Across the main channel, Gear & Tech, PackPort, GR Journals, Simon DXO and the new TRAVEL + STREET editorial channel, I've built ongoing relationships with more than fifty software, hardware and audio brands — most of whom I've worked with for multiple video cycles, not a single sponsored spot.
Brands I work with
Full, current partner and discount-code list: simonsonghurst.com/youtube
The numbers
The network
Each channel covers a specific corner of the photography and travel world, so a partnership can sit exactly where the right audience already is, rather than being spread thin across one general feed.
Why it works
The content keeps earning views long after launch week, so a review or tutorial published this year is still bringing in buyer-intent traffic next year. Viewers arrive already looking for a tool or a technique, which makes the recommendation feel like advice rather than an ad.
Photographers, filmmakers and frequent travellers who are actively investing — in editing software, storage, camera bags and the small pieces of kit that make a workflow click. They research before they buy, watch the whole video, and stick around for the next one.
01 — BriefSend the product, key pages, and any discount code.
02 — PlanI propose the channel, format and placement that fit best.
03 — PublishVideo and supporting web content go live, then compound.
Selected work
An ongoing tutorial series across PhotoLab, Nik and PureRAW, supported by a dedicated channel and comparison/buying-guide pages so the content keeps surfacing in search long after each video goes live.
A redesigned affiliate landing page pairing the discount code with a clear product verdict, built to convert readers who arrive already comparing digital frames.
A running series of bag and case reviews — Transit, Rogue Sling, Laptop Sling — each shown loaded and in daily use rather than out of the box.
Sling and travel bag reviews aimed at photographers deciding what to carry on a shoot day or a trip, paired with "what fits" breakdowns.
How we'd work together
An ongoing relationship across multiple videos and refreshed content over the year, rather than a single spot.
A full walkthrough of the product inside a real editing or shooting workflow.
Positioned against the tools viewers already use, for the moment they're deciding whether to switch.
A video paired with supporting web pages — hub, comparison and discount-code page — built to rank together.
If you've got an affiliate programme, a discount code, or an ambassador brief, send it over with the product pages and I'll put together a plan for where it fits best across the network.
Simon Songhurst is a commercial photographer and filmmaker running an evergreen network of YouTube channels across photography tutorials, editing software education, travel and street photography, and camera carry gear — built for brands looking for a creator ambassador whose audience is already searching for the product.